About us

Pure Kids Luxury Fashion

Pure opened its doors in 2000 in the heart of Rome, attracting customers from all over the world for its uniqueness in children's wear.


Pure is a luxury store at the forefront of kid's wear , with a selection of historic brands ( BalmainBurberry , Givenchy, Gucci , Moncler) and younger brands in step with new trends (Palm Angels , Off White, Eleventy)


With its e-commerce, Pure.com is the premier destination for luxury fashion online. An easy-to-explore platform to shop anytime, ensuring a unique boutique-like shopping experience.


Today, Pure is a global, independent style destination for those seeking excellence.

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