Pure Kids Luxury Fashion
Pure opened its doors in 2000 in the heart of Rome, attracting customers from all over the world for its uniqueness in children's wear.
Pure is a luxury store at the forefront of kid's wear , with a selection of historic brands ( Balmain , Burberry , Givenchy, Gucci , Moncler) and younger brands in step with new trends (Palm Angels , Off White, Eleventy)
With its e-commerce, Pure.com is the premier destination for luxury fashion online. An easy-to-explore platform to shop anytime, ensuring a unique boutique-like shopping experience.
Today, Pure is a global, independent style destination for those seeking excellence.